FEATURED PROJECT
The Cove at 47th
Sharp Creative partnered with Flaherty & Collins Properties to electrify the brand of The Cove at 47th.
Located in Cape Coral, Florida, The Cove at 47th is a luxury apartment community featuring upscale amenities and finishes. Sharp Creative creates a brand that would capture the luxurious and modern lifestyle The Cove at 47th provides, attracting discerning residents seeking an elevated living experience.
“Sharp Creative brought a unique blend of strategic thinking and creative energy that helped us define a brand that truly captures the essence of The Cove. We were particularly impressed with their commitment to understanding our vision and ensuring the brand was seamlessly integrated into every aspect of the project."
Sharp Creative approached the project with a focus on strategic brand development, understanding that a powerful brand goes beyond aesthetics and serves as a driving force behind a successful business.
The first step involved comprehensive market research, a cornerstone of Sharp Creative's process, to uncover insights that would differentiate The Cove at 47th from its competitors and resonate deeply with its target audience. This involved identifying the unique value propositions of the property, understanding the competitive landscape, and diving deep into the aspirations and preferences of the ideal resident.
Recognizing that a successful brand requires seamless integration across all aspects of the business, Sharp Creative collaborated closely with the developers throughout the project. This collaborative approach ensured that the brand was woven into every facet of The Cove at 47th, from the design of physical spaces and amenities to the tone of communication and resident experience. By aligning the brand with every touchpoint, Sharp Creative created a holistic and immersive experience that authentically reflected the luxury and lifestyle promised by The Cove at 47th.
The insights gleaned from the research phase fueled the creation of a robust brand identity, carefully crafted to position The Cove at 47th as the premier luxury apartment destination in Cape Coral. This involved several key deliverables, including:
A captivating brand identity:
This went beyond just a logo, encompassing the visual language, personality, and essence of The Cove at 47th, ensuring it would be memorable and impactful.
A distinctive logo design:
Serving as the visual anchor of the brand, the logo was designed to embody the sophistication, modernity, and aspirational lifestyle of The Cove at 47th, instantly communicating its upscale positioning.
Comprehensive brand standards:
These guidelines ensured consistency in all brand applications, from marketing materials and signage to digital presence, creating a cohesive and impactful brand experience across all touchpoints.
DELIVERABLES
An engaging and luxurious brand
Market Research
Brand Strategy
Logo Design
Brand Standards
Graphic Design
Sign Consulting