North House Folk School

CASE STUDY

A holistic brand experience builds community for a Minnesota nonprofit.

Serving students, volunteers, and donors with a streamlined web presence

North House Folk School is a nonprofit organization that teaches traditional craft skills like boatmaking, timber framing, woodcarving, and cattail weaving in Grand Marais, MN. Garnering international recognition and welcoming students from as far as Japan, the organization needed an updated brand that helped website visitors feel like a part of the school community.

UPDATING A NONPROFIT BRAND

Engaging with the school’s leadership and marketing staff, we worked to create new brand messaging, assets, and guidelines that could be implemented to meet the organization’s needs. With a refreshed logo, website, and color palette, the North House Folk School not only presents a cohesive brand, but reflects the unique value of the organization.

USING TECHNOLOGY TO STREAMLINE OPERATIONS

The North House Folk School team manages the logistics of numerous courses at once. By implementing sophisticated technology right on their website to manage classes, instructors, registrations, and wait-lists, we were able to increase student volume while reducing staff workload.

The North House Folk School website before working with Sharp Creative

Solution: Focusing on Education and Fundraising

As a nonprofit organization, the North House Folk School relies on donors to keep their classes available to the community.

Working with their internal marketing team, we updated the website with additional donation requests and consulted on fundraising strategies. Now, they are able to attract not only larger but more regular donations.